MSc International Strategic Marketing in Glasgow United Kingdom | University of Glasgow

Ranked among the world's top 60 by QS, the MSc International Strategic Marketing program equips you with comprehensive knowledge of modern marketing principles, techniques, and global trends, fostering independent and strategic thinking.
You'll gain skills to critically assess, evaluate, and capitalize on international market opportunities, preparing you for careers in organizations of all sizes.
The program cultivates a deep understanding of marketing theories and methodologies, enabling you to analyze scenarios and make sound decisions.
Building on your existing marketing foundation, you'll acquire analytical and interpretive abilities to align marketing with other business functions like finance and HR. Graduates emerge with the expertise to make strategic marketing decisions.
Our program features networking events and guest lectures from industry leaders, including executives from Amazon UK, Microsoft Scotland, and various sectors. Faculty specialize in brand management, consumer behavior, services marketing, ethics, and digital platforms. This QS-ranked program includes personalized skills development to blend academic knowledge with career-ready competencies.
Alumni pursue marketing careers globally, specializing in brand management, advertising, PR, market research, consulting, and both traditional and digital marketing. Our dedicated careers team offers one-on-one guidance, workshops, employer events, and networking opportunities to support your professional journey.