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This program equips you for a professional journey in marketing management. It covers essential marketing topics such as economics, accounting, consumer behavior, digital and social media marketing, brand management, and corporate social responsibility. With a hands-on approach, it bridges theory and real-world marketing practices while prioritizing career readiness. Graduates will be well-prepared for roles in marketing research, management, product development, brand strategy, advertising, and other marketing fields. The extended option is ideal if you're seeking a marketing degree but don't meet traditional admission criteria.
This curriculum develops skills for careers in marketing management, advertising, public relations, brand strategy, and various marketing-related professions.