MSc Digital Marketing in Chester United Kingdom | University of Chester

The UK is currently facing a shortage of digital marketing expertise, and this MSc program is designed to equip you with the essential competencies required to launch or advance a marketing career with specialized digital capabilities.

This program is perfect for marketing professionals seeking to develop digital media proficiency, as well as graduates aspiring to enter the digital marketing field and boost their employment opportunities in this expanding sector.

You'll gain expertise in crucial aspects of digital marketing strategy, the implementation of digital technologies, and campaign performance tracking. The curriculum covers hands-on creative skills in areas like email campaigns, search engine optimization (SEO), digital advertising, web usability, mobile apps, target audience analysis, partnership marketing, online public relations, and social media management.

Developed in collaboration with top digital experts and the Institute of Direct and Digital Marketing, our program ensures you acquire industry-relevant skills. High-achieving students may also qualify for additional professional certifications.