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Scotland's cultural and creative sectors serve as vital economic drivers while profoundly influencing our social fabric. Artistic expression and cultural experiences permeate our everyday existence, constantly evolving in their forms of presentation. From pop-up street shows to digital exhibitions, from traditional museums to viral online content, diverse platforms continually expose audiences to fresh perspectives. This multidisciplinary course examines innovative approaches for presenting creative works to the public. Combining business strategy education with audience outreach training - plus an optional hands-on internship - the MSc in Cultural and Creative Communication prepares students for professional paths in these dynamic fields or those seeking deeper understanding of contemporary cultural processes.