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The Extended MSc Marketing program offers a rigorous academic curriculum focused on advanced marketing studies with a strong entrepreneurial focus. This pathway incorporates the Graduate Certificate to accommodate students holding qualifications equivalent to a standard degree (third class, pass or ordinary). An alternative option exists as the Extended MSc Marketing with Advanced Practice, featuring either an internship or research project. Designed as a transition pathway, this program helps students advance from undergraduate to postgraduate studies at Ulster University. The integrated Graduate Certificate serves as a preparatory phase, equipping students with essential skills for the MSc Marketing program. Upon successful completion of all three Graduate Certificate modules with at least a 50% average, students qualify for direct entry into the 12-month MSc Marketing. The program stands out by combining cutting-edge academic theory with practical marketing applications, developed in collaboration with industry leaders to address the growing need for strategic, professional, and entrepreneurial marketing approaches in business.