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The BSc Hons in Consumer Management and Food Innovation enhances your understanding of how consumers influence food product and service design, development, management, marketing, and retail strategies. This dynamic program emphasizes comprehending consumer behavior and addressing market demands in today's competitive environment. The curriculum explores how consumers shape product and service creation while examining the decision-making processes behind their purchasing choices. You'll gain essential analytical, collaborative, organizational, and problem-solving skills for careers in consumer management, food innovation, and food education.
This three-to-four-year program (including an optional 48-week placement) typically involves three modules per semester, with about three weekly classroom hours per module. Students should dedicate approximately 10 hours weekly per module to independent study. At the Coleraine campus, you'll have a minimum of 9-10 hours of weekly class time.