Middlesbrough,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
This program provides a foundation in both management and marketing within a global framework. You'll examine worldwide business impacts and learn to evaluate marketing management choices across international markets. Marketing serves as the core function of organizations, focusing on comprehending customer pathways and nurturing lasting connections. The curriculum covers essential strategic marketing applications, including hands-on experience as a consultant via the Teesside Marketing Clinic. Ideal for business graduates or those with related degrees aiming for management or marketing careers, this course also benefits professionals already in marketing roles who seek career advancement but lack extensive experience.