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Gain essential knowledge, master advanced digital techniques, and discover the keys to thriving in the industry through our practical marketing program. Cultivate strategic thinking and creative abilities to grow as a principled, internationally-minded expert. You'll influence diverse audiences through multiple channels while working on engaging real-world projects. Our curriculum includes:brand strategy and marketing planningAI, data analysis, and innovative techdigital media ethics and responsible practicesmedia relations and public affairsdigital media production and visual designbuyer psychology and market researchmedia platforms and industry trends.Our Marketing and Communication program was developed in collaboration with industry leaders. You'll enhance your analytical abilities, research methods, interpersonal skills, and professional competencies to tackle tomorrow's challenges and prospects.Career pathwaysThis marketing program equips you with versatile skills including problem-solving, flexibility and teamwork.Potential career paths for graduates encompass:media relationspublic affairsbrand managementvisual communicationdigital publishingmultimedia developmentcreative contentprofessional writingarts and culturenon-profit organizations
UCAS points: 72 - 48. IELTS - 6.0 overall with no less than 5.5 in any section TOEFL iBT - 80 overall with 18 in reading, 17 in listening, 20 in speaking and 17 in writing.