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The Royal Holloway International Business Management (Marketing) MSc is a challenging yet fulfilling program designed for driven individuals at the early stages of their careers who have prior management education. Perfect for those seeking an internationally-focused postgraduate degree in marketing management, it equips graduates to compete effectively in the global job market while expanding career opportunities and unlocking potential.
Upon completion, you'll possess thorough, interconnected knowledge about organizations, their management, and the marketing landscape they navigate. This includes analyzing financial aspects from a managerial perspective and assessing how internal and external influences shape HR strategies in multinational firms. The curriculum emphasizes comprehending international marketing's role within corporate structures and operations.
Duration: 1 year full time