MSc Consumption, Culture and Marketing in Egham United Kingdom | Royal Holloway, University of London

Our MSc in Consumption, Culture & Marketing is a multidisciplinary master's program that integrates content and instruction from both marketing and sociology. Designed for those who wish to engage intellectually with the world, embrace challenges, and explore business practices, this program equips students with knowledge and skills applicable to diverse careers such as policy-making, publishing, academia, as well as marketing and corporate management.

This program offers an in-depth examination of consumer culture, addressing topics like branding, marketing strategies, bio-power, and neoliberalism. Students will investigate theories suggesting our modern world functions primarily as a consumer society and brand-driven culture, while analyzing how marketing and consumerism shape our daily experiences, social interactions, and public systems. The curriculum critically examines marketing strategies and consumption patterns to better understand their societal and cultural impacts.

Students will thrive in a vibrant, collaborative research setting, learning directly from our knowledgeable and seasoned faculty.

Unique among marketing programs for its fusion of marketing and sociological perspectives.
Recognized by CIM (The Chartered Institute of Marketing), offering potential exemptions upon completion.
A forward-thinking curriculum encouraging students to critically reflect on their roles within consumer culture.
Customizable study paths to align with individual academic interests.
Occasionally, we enhance our courses to improve the learning experience. Any major changes will be communicated promptly to enrolled students.