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The School of Business and Management offers an innovative and thought-provoking perspective on management studies and research. By pursuing Management with Marketing at Royal Holloway, you'll be taught by globally recognized faculty who bring their cutting-edge research and professional insights into the classroom, ensuring you develop up-to-date, practical management competencies. Your specialized marketing expertise, along with strong interpersonal and adaptable skills, will open doors to outstanding career opportunities in the business world.
The program enhances your capabilities across all fundamental management disciplines, such as strategic planning, global business operations, marketing strategies, and consumer behavior analysis. You'll develop comprehensive knowledge of core marketing principles, covering areas like brand management, customer psychology, market analysis techniques, and digital commerce.
Our balanced emphasis on both academic research and practical instruction ensures top-tier education from field experts, contemporary course content, and stimulating intellectual discussions. The program offers personalized guidance and the option to focus on specific areas of interest within the discipline.
Duration: 3 years full time