MSc Digital Marketing and Analytics in London United Kingdom | Regent's University London

Enhance your knowledge of digital marketing strategy while acquiring the technical and analytical expertise required for this data-centric field, whether working client-side or at an agency.

Merge conventional marketing principles with digital, analytical, and social media skills by leveraging worldwide developments in mobile technology, cloud computing, consumer behavior, and social platforms. Discover how various marketing components (web, email, social media, affiliate programs, display ads) can integrate into cohesive campaigns to effectively target, track, and engage audiences.

Gain proficiency in collecting digital data through industry-standard tools, interpreting results with statistical software (including SAS and SPSS), and understanding how companies utilize this information to build comprehensive customer profiles that analyze past behaviors and forecast future patterns.