BA (Hons) Fashion Marketing with Foundation in London United Kingdom | Regent's University London

Launching a new fashion brand or collection successfully requires marketers to find innovative storytelling approaches, stay updated on trends, manage brand perception, engage customers, and drive sales. This course provides an overview of the fashion industry's framework and teaches how marketing teams develop strategies for smooth product journeys from initial concept to consumer.

Through hands-on market research, you'll gain skills to assess consumer behavior, anticipate their decisions, and craft approaches to attract potential buyers. By employing genuine storytelling methods, you'll discover how to convey a brand or collection's essence while showcasing its unique character and principles.

The program emphasizes practical workshop sessions where you'll develop content, work in teams, experiment with modern techniques (from influencer partnerships to experiential marketing), and trial campaigns across various platforms. You'll utilize professional facilities including photography/TV studios, editing suites, Mac labs, and industry-standard databases such as:

Fashion Monitor
Proquest
Statista
Berg Fashion Library
Your first year focuses on examining narratives in contemporary campaigns. The second year involves reimagining existing stories, while your final year challenges you to originate complete campaigns - generating concepts, partnering with peers and professionals on real projects, and delivering compelling multi-platform marketing initiatives.