MSc Marketing in Belfast United Kingdom | Queen's University Belfast

Tailored for the digital marketing landscape, the MSc in Marketing integrates key aspects of marketing management and strategy, consumer psychology, digital marketing (including Google Analytics), marketing analytics (with SAS database training), research methodologies, and global marketing. The 12-week internship involves projects focused on marketing strategy evaluations, social media and digital initiatives, as well as big data analysis. The program holds accreditation from The Chartered Institute of Marketing (CIM), the premier global professional organization dedicated to advancing the marketing field, upholding industry standards, and enhancing practitioners' skills. Graduates of the MSc Marketing program qualify for exemptions from several CIM professional exams: marketing, strategic marketing, and marketing and consumer behavior. Enrolled students gain CIM student membership, providing access to exclusive resources like webinars and Marketing Expert (subject to additional fees). Participants can also attend regional CIM events and seminars, offering valuable networking prospects and insights into contemporary marketing trends and practices.