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Our MSc in Marketing and Brand Management program offers comprehensive insights into brand principles and diverse communication platforms.
You'll build a solid grounding in both marketing concepts and their real-world application, alongside specialized training in brand strategy, including core values and various communication methods.
Through hands-on case studies and real-life simulations, you'll implement brand management frameworks to evaluate and assess the components of effective branding. The curriculum enhances your understanding of marketing and brand theory and its practical implementation.
This program emphasizes strategic brand planning and execution, equipping you for careers in:
branding or marketing firms
corporate marketing, branding, or communications divisions.
Full-time duration: 1 year, or 2 years in sandwich format featuring one year of paid, supervised industry experience (placement). Sandwich mode is exclusively offered for September intakes.