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This one-year program aligns with the standards set by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing, incorporating cutting-edge advancements such as location-based strategies, user experience design, customer journey mapping, and mobile marketing. You'll develop essential competencies for contemporary marketing success while compiling a professional portfolio featuring web content, videos, infographics, journey maps, campaign proposals, and analytics. Instead of a traditional dissertation, you may opt for a Masters consultancy project, with this choice being discussed during your first semester. The second year includes international study, enhancing your global perspective—a quality highly valued by employers. This Digital Marketing program holds accreditation from both the CIM and IDM, enabling graduates to pursue professional marketing certifications.
Designed as a springboard for marketing or digital marketing management careers, this master's program meets the two-year requirement some employers demand. In this rapidly expanding sector, your specialized digital marketing knowledge will distinguish you from competitors and position you strongly for emerging opportunities. Newcastle Business School boasts a distinguished reputation in Digital Marketing, with students regularly earning prestigious awards. You'll join the next generation of professionals benefiting from our institution's proven expertise and success.