MSc Market Research and Analytics in Manchester United Kingdom | Manchester Metropolitan University

The demand for market research and analytical expertise continues to rise alongside the evolution of business practices and digital technologies globally. Within the UK, this field employs nearly 73,000 highly trained professionals.
Expansion in market research activities and job opportunities stems from data analytics - examining information to comprehend consumer behavior, evaluate marketing campaign effectiveness, identify market segments, and determine crucial product attributes during innovation.
Market researchers operate across diverse industries, often specializing in specific sectors like consumer goods, B2B services, or social research. They may work for research firms like Kantar or Ipsos, consulting giants such as PwC, or within corporate marketing teams at major companies including Unilever and Tesco.
This program concentrates on market research and analytics, designed to equip you with top-tier expertise that will help you thrive in your future market research or marketing profession.

You'll become part of our Marketing, International Business and Tourism Department, which maintains robust connections with industry leaders across Manchester and the UK, providing networking opportunities from the start. Throughout your studies, you'll have chances to engage with potential employers, tackle real-world client projects, and complete internships to transform theoretical knowledge into practical abilities.
You'll learn alongside students from our MSc Marketing, MSc International Marketing Management, and MSc Digital Marketing Communications programs in courses covering B2B marketing, promotional strategies, and digital performance measurement. Specialized modules in applied marketing research and analytics will deepen your expertise in this fast-growing field. In your final term, you'll undertake an applied research project to investigate a topic of particular interest to you.