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This BA (Hons) Business and Marketing program immerses you in corporate operations, examining how leading global enterprises handle finances, manage teams, and leverage technology. You'll explore contemporary business challenges – from sustainable practices to ethical considerations in international markets. The curriculum focuses on market analysis – pinpointing competitive advantages, crafting demand-driven solutions, and mastering audience communication. Practical components allow you to experience hands-on creative advertising that captivates consumers, boosts revenue, and strengthens brand identity. After exploring theoretical concepts in classroom settings, you'll transform knowledge into practice through our business competitions that enhance both skills and professional profiles. Graduates emerge with a potent combination of business acumen and marketing expertise. Manchester: An International Hub Our city hosts numerous global and national headquarters across diverse sectors including finance, media, and transportation. This strategic location enables us to deliver industry-relevant education – equipping you with practical skills, meaningful experience, and professional networks to advance your career goals. You'll study in a metropolis teeming with employers seeking driven graduates. Significant developments like MediaCityUK in Salford have attracted major broadcasters and over 250 media/digital firms. Manchester's Northern Quarter thrives as a creative hub for design agencies, while Spinningfields serves as the city's primary business district hosting multinational corporations. Career Pathways Whether aspiring to launch your own venture or lead marketing teams, this degree provides essential tools for success. The program sharpens your strategic business thinking while developing creative marketing competencies for various professional roles. Our alumni have secured positions with global brands including BMW, Credit Suisse, HSBC, Marks & Spencer, O2, and Saatchi & Saatchi.
120-128: UCAS tariff points; GCE A levels - grades BBB or equivalent; Pearson BTEC National Extended Diploma - grade DDM; Access to HE Diploma - Pass overall with a minimum 122 UCAS Tariff points; Specific GCSE requirements: GCSE grade C/4 in English Language or equivalent, e.g. Pass in Level 2 Functional Skills English and GCSE grade C/4 in Mathematics or equivalent, e.g. Pass in Level 2 Functional Skills Mathematics. IB Diploma with minimum 30 points overall or 120 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics. IELTS score required for international students: 6.0 overall with no individual element below 5.5