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The BSc (Hons) Fashion Marketing program prepares students with vital competencies for careers in fashion marketing. In today's highly competitive fashion industry, effective marketing strategies are crucial for success. This course focuses on cultivating and implementing core marketing principles while addressing all facets of fashion marketing within a global circular economy framework. Students will explore diverse topics - from entrepreneurial ventures to luxury brand strategies - through expert instruction, collaborative projects, and independent study options. Marketing professionals orchestrate all brand-consumer interactions, directly impacting sales volume and business profitability. A key program focus examines circular economy principles and how sustainable practices affect both environmental impact and customer relationships. The curriculum covers interactive fashion marketing, digital strategies, AI applications, personalized marketing approaches, micro-influencer dynamics, sustainability initiatives, and user-generated content. Students gain comprehensive understanding of fashion industry operations, product development cycles, and how socio-economic factors shape fashion messaging across local and global markets. Career Opportunities Graduates can pursue various marketing positions including sustainable sourcing specialist, e-commerce coordinator, customer relations representative, social media strategist, marketing associate, and public relations professional.
112-120
UCAS tariff points
GCE A levels - grades BBC or equivalent
Pearson BTEC National Extended Diploma - grade DMM
Access to HE Diploma - Pass overall with a minimum 112 UCAS Tariff points
UAL Level 3 Extended Diploma - grade of Merit overall
OCR Cambridge Technical Extended Diploma - grade DMM
T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer
IB Diploma - Pass overall with a minimum overall score of 28 or minimum 112 UCAS Tariff points from three Higher Level subjects
Other Level 3 qualifications equivalent to GCE A level are also considered. 
A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. 
AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications.
Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.
IELTS (Academic) Or IELTS for UKVI (Academic) Or IELTS Online (Academic) - 6.0, with no component below 5.5 Pearson Test of English Academic (‘PTE Academic’) Or PTE Academic UKVI Or PTE Academic Online - 61, with no less than 59 in any section; Cambridge English B2 First, C1 Advanced or C2 Proficiency tests - 170 points overall, with no component below 160 points; TOEFL iBT (from test centre or home edition)– Designated Institution Code, for applicants who want their scores sent directly to us - 0240 - Overall score: 79 With no individual test score below: Listening: 17 Reading: 18 Speaking: 20 Writing : 17.