BA (Hons) in Marketing and Public Relations in Leeds United Kingdom | Leeds Beckett University

Cultivate a thoughtful, analytical, and innovative perspective on marketing, public relations, and digital communications studies. Acquire essential professional competencies and specialized expertise in both marketing and PR disciplines. Throughout your program, you will: Examine diverse subjects spanning digital marketing, reputation management, campaign strategy, and customer engagement Develop the ability to understand and adapt to evolving technological, political, ethical, and legal landscapes affecting modern organizations Engage in practical, client-focused learning through projects, campaigns, and consultancy work in this fast-paced industry Career readiness forms the foundation of this program, offering numerous networking and professional development opportunities through employer collaborations, workshops, and practical placements. Beyond industry partnerships, you'll benefit from access to specialized facilities like our Simulation Suite for practicing PR scenarios and professional media production spaces. The curriculum includes participation in the annual CIPR lecture series and Leeds Business School's guest speaker program, featuring past speakers such as Kitty McGee (Stylist magazine's Executive Fashion Director and PR program alumna), Russell Craig (Asda's Media Relations Director), and Cosmopolitan's Editor. Teaching Approach Independent learning plays a vital role in university education, requiring substantial self-directed research, reading, and assignment preparation. The modular course structure helps organize your study schedule effectively. Comprehensive support services are available beyond classroom sessions, including subject-specialist librarians and personalized academic advising. Career Pathways Your dual marketing and PR qualification opens doors to diverse roles across industries. Potential career paths include digital agency positions, corporate communications roles, or freelance content creation. For those pursuing advanced study, our postgraduate programs provide excellent progression opportunities. Throughout your journey, you'll receive guidance from experienced marketing and PR practitioners with strong industry connections in Leeds and beyond.