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Build specialized knowledge in marketing and advertising. You'll acquire insights into business and public relations by examining the fashion lifecycle, from concept to creation, presentation, and promotion.
Explore how strategic marketing significantly influences the global recognition and prestige of fashion brands, ranging from mainstream retailers to haute couture houses in London, Paris, and New York.
Throughout this program, you'll:
Develop skills to forecast and analyze trends, learning their significance in the fashion world
Master strategies for capturing the interest of key influencers and securing media coverage for your brand
Investigate fashion's evolution and how political shifts and societal changes shape style movements
Get the chance to showcase your projects to both public and professional audiences during your final year exhibition. View outstanding student work from the Fashion Marketing program at the Leeds School of Arts Festival