BSc (Hons) Marketing in Lancaster United Kingdom | Lancaster University

Earning a BSc in Marketing from Lancaster prepares you for a thriving career in this dynamic, ever-evolving field. Our adaptable curriculum allows you to customize your academic journey by selecting specialized modules in areas like brand strategy, social media management, or digital marketing. At Lancaster, you'll build expertise in branding, distribution, ethical considerations, strategic planning, consumer psychology, business frameworks, and essential professional skills. You'll explore pressing industry questions like: What drives purchasing decisions? How are influencers reshaping marketing? What ethical considerations surround consumer data collection?

From day one, you'll immerse yourself in marketing fundamentals while examining its vital connection to business management and organizational success. Our program develops capable professionals equipped to create, execute, and manage marketing initiatives that drive business growth.

During your first year, you'll complement your marketing studies with two additional subjects from other disciplines (40 credits each). These minor subjects offer diverse options including creative arts (design, film, writing), business specialties (entrepreneurship, management, analytics), quantitative fields (accounting, economics), social sciences (psychology, sociology), as well as computing and language studies.