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This program provides comprehensive expertise across all marketing communication channels, with particular emphasis on advertising. You'll craft academically rigorous communication strategies, present to industry leaders, and offer strategic recommendations to advertising agency executives. Through professional pitch sessions, you'll receive expert feedback on both your methodology and brief responses, culminating in an impressive portfolio for potential employers.
Upon completion, you'll be prepared for diverse roles in advertising, communications, and digital marketing.
Practical industry engagement: You'll present to actual marketing agency professionals who will evaluate both your approach and brief interpretation. Develop skills to rapidly master specialized topics through research and effectively communicate findings. Gain extensive, specialized knowledge of various marketing channels, particularly advertising.
Industry connections: Marketing leaders, from directors to media strategists, visit Kingston to share current campaign insights. Our curriculum is continuously updated with input from marketing specialists. The central London location offers exceptional networking opportunities.
Professional preparation: Your master's projects will form a showcase portfolio to impress recruiters.