BA (Hons) Business Management and Media in Keele United Kingdom | Keele University

Explore two dynamic and engaging disciplines through our combined honours program in business management and media. Business coursework will immerse you in topics like the macro-environment, deepening your knowledge of political, social, technological, economic, and cultural influences on global enterprises. You'll study the distinctive characteristics of multinational business operations while strengthening your grasp of international corporate strategy. The curriculum includes examining workplace psychology, organizational dynamics, and fundamental principles of operations and quality control. Through strategic business simulations, including virtual enterprise scenarios, you'll apply classroom theories to realistic business challenges. The media portion of this program blends theoretical media studies with content analysis while offering hands-on learning through elective modules in film production, editing, and other creative disciplines. This degree features numerous engaging opportunities in visual storytelling, photographic arts, audio production, and broadcasting. These practical experiences let you refine your abilities while working with professional-grade equipment in creative environments. As you progress, you can customize your academic journey by selecting from diverse elective modules that match your interests in either business or media. Keele University provides multiple pathways for personal and career growth, including international exchange programs, language acquisition, professional internships, or entrepreneurial ventures. Discover the full range of possibilities within our Business Management and Media BA (Hons) program outlined below.