BA (Hons) Fashion Design and Marketing in London United Kingdom | Istituto Marangoni

These bachelor's degree programs cater to aspiring fashion professionals, offering comprehensive training that equips students with essential expertise for their desired careers. The ideal combination: creative designers with marketing savvy and strong communication skills. This vibrant program merges artistic fashion design techniques with thorough understanding of marketing, business strategies, and industry communications, giving students both design proficiency and crucial market insights. Enter the fashion realm through both artistic and commercial lenses.
Beginning with fundamental sketching methods, students cultivate their fashion concepts and discover ways to refine their creative visions. They explore critical subjects in contemporary fashion retail, such as eco-conscious practices, while learning about current and emerging technologies shaping design. Through garment deconstruction and analysis, students master couture techniques and ready-to-wear production, advancing through each design phase from initial sketches to pattern creation and final garment assembly. As they craft collections, students grasp core marketing principles and study luxury consumers worldwide to develop targeted communication approaches. They'll acquire skills to conceptualize personal collections while considering factors like assortment planning, cost analysis, product evolution, and production management.