MSc International Marketing in Edinburgh United Kingdom | Heriot-Watt University

Our MSc International Marketing program equips you with comprehensive understanding of modern marketing principles and profound awareness of how global marketing influences daily experiences. Tailored to address present and future industry needs, this course examines marketing's significance and benefits for diverse stakeholders, enhancing your career prospects after completing your studies. Throughout the program, you'll acquire expertise to identify and articulate essential marketing concepts while exploring various theoretical frameworks for addressing international marketing challenges. You'll analyze marketing's function in domestic and global settings, investigating how policies, initiatives, strategies, and resources are chosen and executed. The curriculum fosters analytical abilities for diverse marketing situations and formulates strategic solutions. Every module provides valuable, career-ready marketing competencies. You can personalize your education by selecting two specialized courses from options including innovation strategy, marketing law, entrepreneurial creativity, diversity management, digital media marketing, cultural branding, or modern business technologies. Your final research project enables deep, independent investigation into a marketing subject of your choice. The program's industry-focused approach prepares you for post-graduation success, developing professional capabilities to create innovative solutions for commercial and digital marketing challenges. You'll learn to navigate ambiguous scenarios and make informed decisions with incomplete information, mirroring real-world international marketing conditions. In addition to core marketing knowledge, you'll cultivate transferable abilities in presentation, communication, analysis, collaboration, and digital literacy. Flexible part-time study available.