MSc Digital Marketing [Dubai Campus] in Dubai United Kingdom | Heriot-Watt University

The MSc Digital Marketing program provides specialized digital marketing knowledge and skills highly valued by employers, preparing graduates to excel as digitally-savvy marketing professionals. This master's degree facilitates a smooth transition into digital marketing careers by blending an intensive marketing foundation with in-depth exploration of digital marketing principles and methodologies. The curriculum consists of eight taught courses (evenly distributed across two semesters) followed by a digital marketing dissertation in the third semester. Part-time students enroll in two courses per semester, completing their dissertation at the conclusion of their second year. The program's assessments focus on building professional competencies, featuring collaborative projects with industry partners. Two core course groups form the program's backbone: foundational digital marketing (covering Digital Customer Experience and Digital Marketing Analytics) and essential marketing knowledge (including International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, and Research Philosophy and Practice). Students can personalize their degree by choosing two elective courses (one per semester) that align with their career goals or interests, selecting from digital marketing skills (like social media management, database design, and website development) or digital management topics (such as strategy, entrepreneurship, consumer psychology, legal considerations, and project management). The third semester's digital marketing dissertation serves as the program's culminating experience, allowing students to conduct intensive research in their chosen digital marketing specialization. Through original primary research, students showcase their subject mastery by generating new insights. This program belongs to Heriot-Watt University's suite of specialized degrees addressing the digital economy's needs, alongside other 'digital-ready' master's programs including MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.