BSc (Hons) Psychology and Marketing in Edinburgh United Kingdom | Heriot-Watt University

Heriot-Watt University's BSc (Hons) Psychology and Marketing program combines our renowned undergraduate offerings. This interdisciplinary curriculum features essential courses from both fields, providing graduates with comprehensive knowledge of each discipline and their significant connections. The university maintains strong academic standing in both psychology and marketing, fostering collaborative research across disciplines. The program's required courses are drawn from both fields' core curricula, guaranteeing students develop thorough expertise in psychological and marketing principles and their valuable intersections. Students will explore all fundamental psychology areas during this degree, with particular focus on social and cognitive psychology, gaining critical skills to analyze connections between individual and group behaviors. The first two years include introductory marketing courses establishing foundational knowledge, followed by advanced specialized marketing studies in years three and four. A unique feature of our Psychology and Marketing BSc is the chance to study marketing in Dubai for either a semester or full academic year, typically during year two or early year three. The final year emphasizes research methodology and statistical analysis training, concluding with a year-long dissertation. Throughout the program, students can select elective courses to personalize their academic journey according to evolving interests and faculty research specialties. This career-focused program equips graduates with practical skills and knowledge for professional success in either psychology or marketing fields.