MSc Marketing in Durham United Kingdom | Durham University

The MSc in Marketing program immerses you in the dynamic field of contemporary marketing and its crucial influence on corporate strategy development across business and professional sectors.

This intensive 12-month program provides comprehensive knowledge of fundamental marketing principles, current industry challenges, and includes international practical experience opportunities.

Through our partnership with the Chartered Institute of Marketing (CIM), the UK's premier professional organization, you can obtain professional certifications by leveraging the exemptions offered through our CIM Accredited Degree status.

Core curriculum covers essential areas like strategic marketing management, consumer behavior studies, marketing theory foundations, modern communication strategies, and B2B marketing. You'll also choose specialized electives spanning digital marketing to international sports business, culminating in either a dissertation or practical business project.

An alternative pathway allows you to focus on influencer and content marketing strategies instead of the traditional dissertation, integrating your accumulated course knowledge.

Beyond classroom instruction, you can participate in valuable extracurricular experiences like our London marketing immersion program, offering real-world industry exposure and professional networking prospects.

The program features exclusive lectures from visiting experts, including distinguished academics and executives from global corporations.

Durham University Business School boasts one of the UK's most historic business education traditions and holds the prestigious triple accreditation from AACSB, AMBA, and EQUIS - the highest international recognition standards.