BA (Hons) International Marketing (top up) in Coventry United Kingdom | Coventry University

This one-year advanced program is designed for international students with prior education in business and marketing. Successful completion allows you to upgrade your current qualification to a Bachelor of Arts (Honours) degree.

Delivered through intensive full-time study, the curriculum emphasizes strategic marketing within a global framework. Including language components, it enhances analytical abilities, decision-making skills, and linguistic proficiency while expanding your knowledge of marketing's role in organizational strategy. Through practical applications and real-world case analyses, we examine worldwide marketing approaches, evaluating crucial management choices in developing and implementing international campaigns.

You'll gain hands-on experience applying marketing principles to global business scenarios, exploring topics like cross-border commerce, intercultural communication, and variations in business ethics, customs, and operations worldwide.

1 year full-time