BA (Hons) Business and Marketing (Sandwich) in Coventry United Kingdom | Coventry University

This program concentrates on enhancing your skills in business administration with a specialized emphasis on marketing. It covers essential concepts and applications within international corporations, government and private institutions, small-to-medium businesses (SMBs), as well as non-profit entities, NGOs, and charitable organizations.

The Business and Marketing BA (Hons) degree is designed to deliver comprehensive knowledge in business strategy and administration, combined with focused marketing competencies for professional paths in brand management, promotions, consumer analytics, corporate growth, sales, and organizational messaging. Key objectives include:

Equipping you with the strategic mindset and commercial awareness needed to establish, position, and expand enterprises effectively.Cultivating expertise in market evaluation, promotional strategy, and organizational leadership, while examining subjects like management, alongside specialized marketing techniques including consumer psychology, innovative problem-solving, and sustaining market edge.Refining versatile practical abilities—creative, evaluative, collaborative, and presentational.

4 years with placement