BA (Hons) Advertising and Digital Marketing (with foundation year) in Coventry United Kingdom | Coventry University

Our foundation year degree program could serve as the ideal launchpad to help you reach your aspirations. This preparatory year is designed to equip you for university-level studies, offering an excellent opportunity to develop the self-assurance, competencies, and foundational knowledge required to excel in your degree program.

Foundation Year
During this initial year, you'll explore the business world with emphasis on management principles, professional business communication, and international marketing strategies. It provides a platform to cultivate essential business capabilities while preparing you for undergraduate studies. You'll apply both conventional and modern theories to practical, real-world situations.

Degree Program
This course emphasizes digital communication strategies and customer interaction across multiple online platforms and organizational environments, including international corporations, public and private sector entities, small-to-medium businesses (SMBs), non-profits, NGOs, and charitable organizations.

You'll develop specialized skills and confidence in areas such as SEO techniques, content strategy, integrated marketing communications, social media strategy, data analytics, campaign development, and multi-channel management, along with comprehensive understanding of core marketing principles and their practical implementation.

4-year full-time program