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The Bachelor of Arts (Honors) in Advertising and Digital Marketing is a comprehensive program that blends theoretical knowledge with practical skills in both advertising and digital marketing. This program emphasizes digital communication strategies and consumer interaction across diverse online platforms and organizational contexts, ranging from global corporations to public/private sector entities, small-to-medium businesses, and nonprofit organizations.
Students will develop professional competencies in areas including SEO, content strategy, creative campaign development, social media strategy, data analytics, marketing campaign coordination, and multi-channel management, along with foundational marketing principles and their real-world implementation.
Full-time duration: 3 years