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By merging the expertise of Bayes Business School with the Media, Culture and Creative Industries department, you'll master strategic media organization management, ethical leadership of creative teams, regulatory navigation, financial analysis, and precise audience targeting.Programme detailsThe programme specification outlines course structure, progression requirements, and credit points needed for qualifications.Learning approachYour education will be immersive, practical, and tailored to your personal interests.Customize your learning path by selecting modules to focus on specific media sectors or expand expertise in areas like marketing and audience analytics.Industry professionals join our faculty experts as guest lecturers, delivering specialized sessions and program-wide workshops.Assessments mirror real industry challenges, using authentic case studies and professional briefs for practical learning.Classes feature dynamic interactions through simulations and role-playing exercises. You'll engage with current media management discussions, from #MeToo to AI innovations.Your studies culminate in an Independent Project guided by a specialist advisor, transforming your unique media management interests into either an applied research initiative or professional portfolio.
First or second class honours degree (or international equivalent) in any subject.
If you are an applicant whose first language is not English, the following qualifications are required: