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This Bachelor of Arts (Honors) program prepares students for careers in Media and Communications. You'll develop a critical perspective on contemporary digital culture, exploring online platforms, social networks, digital marketing, and influencer trends while acquiring skills to transform this dynamic field.
City University boasts extensive experience in media education. Our BA in Media and Communications offers comprehensive insight into modern digital culture, covering social platforms and marketing communications. The program combines theoretical knowledge with hands-on experience in media production, public relations, and advertising. You'll acquire both analytical frameworks and practical business acumen to navigate media landscapes while considering ethical challenges creative professionals face. Core curriculum focuses on digital media production and international media systems, while electives let you specialize in practical media creation, advertising techniques, and diverse communication approaches.
Program Length - 4 years including optional internship or international exchange