BA in Marketing Management (Honours) in Cardiff United Kingdom | Cardiff Metropolitan University

Cardiff Met's BA (Hons) Marketing Management program is designed in collaboration with the Chartered Institute of Marketing (CIM) curriculum. Known for its practical focus, becoming a 'Met Marketer' equips you with both theoretical understanding and hands-on expertise to succeed in the marketing field.

According to the Chartered Institute for Management (CIM), marketing involves strategically identifying, predicting, and fulfilling customer needs while ensuring profitability. This essential business function plays a pivotal role in determining an organization's financial success.

Graduates will possess comprehensive marketing and management expertise across key future-focused areas: Digital Marketing, Brand Strategy, Marketing Communications, International Marketing, Public Relations, and Corporate Reputation, along with proficiency in French, Spanish, or Mandarin Chinese. You'll develop the professional qualities valued by industry leaders: creativity, business acumen, leadership potential, and calculated risk-taking.

Program Duration Options:
Three years full-time study.
Four years including an industry placement year.
Four years with foundation year.
Five years combining foundation year and industry placement.