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This Master's program serves as a conversion pathway, perfect for graduates seeking to shift their academic focus or career trajectory. You'll develop an in-depth comprehension of modern business and marketing management strategies through this curriculum. Study specialized modules addressing current marketing challenges while enhancing your leadership capabilities through comprehensive management studies. Obtain hands-on professional experience and expand your connections during a 30-week industry placement. Be taught by faculty members who combine academic research with practical expertise in fields like consumer psychology, brand development, and online marketing. Conduct independent research on a topic of personal interest as a capstone project. Enjoy the advantage of pursuing a Chartered Institute of Marketing (CIM) certification, a valuable credential prized by employers. Complete the program equipped with the expertise to excel in and lead within diverse sectors including marketing, PR, HR, finance, and beyond.