MSc Marketing Management (Digital) in Bournemouth United Kingdom | Bournemouth University

This Master's program serves as a conversion pathway, perfect for graduates seeking to shift disciplines or career paths to meet the increasing need for professionals in management positions equipped with digital marketing strategy expertise. Gain comprehensive knowledge of digital marketing principles rooted in the strategic planning cycle, encompassing analysis, strategy formulation, execution, and performance assessment. Develop the ability to critically assess different digital marketing techniques and platforms. While focusing on digital marketing, you'll also explore wider marketing management topics including strategic planning, product innovation, brand communication, and identity development. Strengthen your leadership capabilities and managerial competencies to excel in executive roles. Opt for an additional 30-week professional placement in a marketing-focused position to boost your career prospects.