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This program is ideal for professionals with experience in business, management, marketing, computer science, or IT management who want to enhance and redirect their expertise in marketing and user experience. Boost your career prospects by gaining both marketing insights and the technical abilities needed to create and oversee user experiences. Broaden your understanding of various digital marketing strategies and comprehensive marketing communication initiatives. Master the art of crafting digital products, services, and solutions through human-centered design approaches. Delve into psychological frameworks for decision-making and behavior modification, along with techniques for developing persuasive technologies. Optionally, you can undertake a 30-week internship with a UX-focused company to significantly improve your job readiness.