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This program is ideal for professionals with experience in business, management, marketing, computer science, or IT management who want to enhance and redirect their expertise in marketing and user experience. Boost your career prospects by gaining both marketing insights and the technical abilities needed to create and oversee user experiences. Broaden your understanding of various digital marketing strategies and comprehensive marketing communication initiatives. Master the art of crafting digital products, services, and solutions using human-centered design approaches. Delve into psychological principles behind decision-making and behavior modification, along with techniques for developing persuasive technologies. You also have the option to undertake a 30-week internship with a UX-focused company to further strengthen your professional qualifications.