BA (Hons) Fashion Business and Promotion with a Foundation Year in Birmingham United Kingdom | Birmingham City University

Our BA (Hons) Fashion Business and Promotion program equips you to discover diverse career paths in the fashion world, extending well beyond garment creation. With guidance from our expert faculty who have real-world industry experience, you'll receive comprehensive training across fashion sectors while building essential skills for various roles such as Buying, Marketing and PR, Trend Analysis, and Event Coordination.

About foundation programs
The foundation year serves as an inspiring launchpad for your degree journey. This preparatory phase helps cultivate fundamental abilities to prepare you for success in creative fields.

This curriculum integrates components from fashion design, fashion business, branding, and textile design degree paths. You'll collaborate in interdisciplinary groups with peers from different Fashion & Textiles specializations, creating opportunities for mutual learning while refining visual communication techniques. The program fosters self-assurance and autonomy to prepare you for advanced degree studies.
We strive to inspire, motivate, and challenge you, helping transform you into a skilled student with strong fashion and textile sensibilities and a passion for continuous learning.

Building career-ready skills
Career preparation and workplace readiness are central to our philosophy, with the curriculum featuring specialized modules designed to develop industry-relevant competencies.