BA (Hons) Fashion Business and Promotion in Birmingham United Kingdom | Birmingham City University

Our BA (Hons) Fashion Business and Promotion program equips you with diverse skills for various fashion industry careers beyond garment creation.
With guidance from experienced industry professionals, you'll explore multiple fashion sectors and develop expertise for roles like Buying, Marketing, PR, Trend Forecasting, and Event Management.
You'll understand how different fashion positions interconnect while building commercial awareness of consumers and competitors.
The curriculum includes live projects and industry-focused assignments during the first two years, complemented by frequent guest lectures from fashion experts.
We'll strengthen your business acumen and communication abilities, training you in presentations, teamwork, report writing, and creating both physical and digital visual materials using CAD software.
Your final year focuses on personalized projects that align with your career aspirations while refining self-promotion techniques for professional success.


Building career-ready competencies
We prioritize workplace preparation, offering specialized modules that cultivate essential industry skills.

Our objectives include:
Graduating job-ready professionals capable of innovative contributions to fashion businesses worldwide.
Facilitating exploration of connections between commercial realities, creative processes, and technical applications.
Implementing diverse teaching approaches that integrate theoretical knowledge with practical fashion industry applications across markets.
Cultivating professional confidence through polished verbal, written, and visual communication abilities.
Fostering business acumen via management projects, industry collaborations, internships, and competitive opportunities.
Encouraging teamwork, competitive spirit, and entrepreneurial thinking in all student accomplishments.