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This Business and Management (Tourism Management) program provides a foundation in business theory and practice within the modern tourism industry. You'll explore diverse subjects like strategic marketing while examining tourism through a sociological lens. The course also encourages you to consider different perspectives on the tourism field.
You'll leverage Bath and the South West's vibrant tourism environment as a learning resource. This area offers a wealth of cultural experiences, featuring world-famous attractions ranging from coastal areas to historical landmarks, vibrant urban centers, and charming rural communities. Through collaborations with hotels and government agencies like tourism authorities, you'll expand your professional connections while tackling practical projects that prepare you for your future career.
The program examines tourism management from a global viewpoint, addressing current challenges including environmental sustainability, worldwide trends, and industry innovations. You'll gain insights from our diverse community of international students, guest speakers, and faculty members.