Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Our Business and Management (Marketing) program offers a comprehensive foundation in contemporary marketing principles while equipping you with specialized skills within a broader business education framework.
Examine marketing's societal and environmental influences while mastering techniques to craft compelling concepts that address modern business and social issues. You'll analyze successful marketing campaign strategies and build a versatile skill set applicable to both local and global marketing challenges.
As a vital business function across industries, our program allows flexible module combinations to align with your interests. Options include entrepreneurship, destination management, events coordination, or fashion marketing. Throughout your studies, you'll collaborate with marketing experts, leading researchers, and our Business School's dedicated faculty team.
The optional placement year enables you to gain professional experience through one or more positions lasting at least nine months. Completing this component showcases your readiness for graduate-level career opportunities.