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As a creative professional in business and media, you'll understand how to leverage new technologies to serve modern consumers. You'll gain expertise in promoting diversity and sustainability within global business contexts. The program examines connections between business creativity and consumer trends, entrepreneurial innovation, while honing your abilities in cutting-edge marketing techniques.
Apply your creative vision to the corporate world and emerge as a transformational leader. This interdisciplinary program combines two fields of study, preparing graduates for diverse career paths in management, digital innovation, marketing, media relations, and more. Completing Bath Spa's Business/Media Communications degree equips you with hands-on experience in marketing, strategic creativity, PR, design thinking, and social media leadership - all framed within sustainable and inclusive business practices.