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The creative sector significantly contributes to global economic expansion, representing approximately 7% of Europe's GDP, more than 11% in the United States, and reaching 17-20% in other regions. This remarkable expansion creates outstanding prospects for professionals equipped with the right expertise to assume leadership positions in the field. The MSc International Media and Management program offers the academic foundation and practical training needed to pursue high-level management careers in this dynamic industry.
Throughout this program, you'll explore subjects including Strategic Management, Marketing Strategy, Financial Management, Organizational Behavior, Intellectual Property, Comparative Corporate Law, Employment Law, International Legal Frameworks, Research Methodologies, and Creative Sector Studies. Additionally, you'll complete a media-centric dissertation that critically examines theoretical and practical aspects of creative economies at local and/or international levels.
Career Prospects
With its distinctive combination of creative industry, business, and legal coursework, this professionally focused MSc equips you for leadership roles in creative economies. The curriculum also provides strong preparation for advanced academic pursuits at PhD or MPhil level. We facilitate connections with industry organizations and host numerous professional development workshops and competitions, such as those offered through our Enterprise by Design initiative. Alumni have successfully entered diverse creative fields including broadcast media, film production, advertising/public relations, gaming, and tourism sectors.