PhD Marketing and Strategy (Retailing) in Birmingham United Kingdom | Aston University

We examine key marketing and management challenges, sharing our insights with both corporate and academic communities. Maintaining excellence in research, education, and advisory services is fundamental to our approach. Our faculty members are recognized experts who have contributed to top-tier marketing and management publications. While we explore the full spectrum of marketing and strategy, we concentrate on four primary research domains. Our retail studies tackle practical issues through meticulous methodologies, yielding meaningful results. A common thread is our commitment to advanced, cutting-edge techniques. Growing emphasis is being given to Big Data research, such as analyzing and forecasting consumer behavior in retail environments.