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The BA (Hons) Graphic Design program combines professional expertise with a passion for concept-driven projects and industry collaboration. Our industry-informed curriculum fosters progressive learning, equipping graduates with critical skills in self-efficacy, collaborative creativity, emerging technologies, and experimental approaches. Students develop exceptional employability through creative problem-solving, design proficiency, systematic thinking, and teamwork abilities.Conceptual development, nurtured through prototyping and exploration, shapes the future of graphic design. The program emphasizes hands-on creation, transforming abstract ideas into concrete outcomes through inventive thinking and skilled craftsmanship. This methodology frames design as an ongoing dialogue, fostering teamwork on both academic and real-world projects. Such experiences cultivate tight-knit creative communities that reflect professional environments. Collaborative work helps reconsider perspectives, question norms, and develop mutual respect for diverse viewpoints and experiences.The program incorporates cutting-edge technologies while tackling pressing issues like environmental crises, social inequity, economic disparities, and cultural evolution. Students learn to approach emerging challenges with ethical consideration, intellectual curiosity, and strategic thinking by focusing on key themes throughout each module. Our goal is to develop conscientious designers with both fundamental skills and awareness of graphic design's power to transform perspectives and actions.Our human-centered, eco-conscious philosophy fosters meaningful connections between creators, their work, and audiences. We strive to cultivate responsible future designers who master essential competencies while recognizing design's capacity to influence attitudes and behaviors. The course features guest lectures and workshops through AUB's Human initiative, connecting students with industry professionals.Placement yearAll AUB undergraduate programs include an optional placement year between the second and final study years.