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This represents a possible research degree field, pending University approval. Those interested in pursuing postgraduate research in this domain should consult with the Dean to review their proposed study.
Abertay's immersive experience research encompasses diverse applied and theoretical investigations.
Emerging immersive technologies are causing the most substantial transformation in creative industries since the 1990s internet revolution. Platforms like AR, VR and XR offer tremendous potential for innovative research, with opportunities for students to influence developing technologies, production methods, and audience engagement. Abertay provides exceptional support through our renowned computer games education program, partnerships with major industry players including Microsoft and Sony, and dedicated immersive technology facilities. Our Emergent Technology Centre houses various hardware devices, enabling both qualitative and quantitative immersion analysis alongside VR/AR application development.
Abertay's inherently multidisciplinary research approach proves particularly valuable for immersive experience studies. We lead InGAME: Innovation for Games and Media Enterprise, an AHRC-funded R&D hub for Dundee's gaming sector. Postgraduate researchers gain access to development opportunities and industry professional networks.
Pursuing immersive technology research at Abertay equips graduates for academic careers and broader societal roles, particularly within creative industries where networking and collaboration opportunities abound.