MSc Digital Marketing and e-Business in Dundee United Kingdom | Abertay University

This CIM-accredited Master's program provides the essential knowledge and capabilities to excel in the dynamic field of strategic digital marketing and commerce - perfect for marketing or business graduates seeking advanced specialization or professionals with substantial related experience aiming to obtain a formal qualification.

The curriculum adopts an engaging, student-focused methodology, enabling you to concentrate on particular areas of interest while also gaining broad exposure to concepts vital for today's marketing practitioners. This combination of specialized and comprehensive learning will strengthen your ability to perform effectively in various leadership positions.

You'll gain thorough insights into digital practices spanning diverse platforms, guided by seasoned faculty and through collaborations with innovative local, national, and international businesses.

Direct industry engagement is crucial for preparing you to launch or return to the field as a skilled, self-assured, and highly marketable professional ready to make an immediate impact. Accordingly, we emphasize practical projects, offering a choice between a final industry consultation project with your preferred organization or a conventional academic dissertation.

This program offers flexible study options, available either as a one-year full-time course or part-time over up to four years.